Real Estate, etc... by Eric Michael: February 2012

My Last Open House…

My Last Open House…

I remember it well. The sun was shining. Birds were chirping. There was even the scent of freshly blooming flowers in the air.

I put signs up all over town. With balloons. Filled with helium. Matching the color of our company logo.

I stayed up for 2 days making cookies and cupcakes. Oatmeal, chocolate chip, snickerdoodles. I can still taste the pink icing and sprinkles. Yumm.

I took out a half-page ad in the local newspaper. Full color. Huge picture of me in the corner. Nice.

I knocked on every door for 75 houses in every direction. I started on a Tuesday. At 5:30am. Some people answered. Some didn’t. I was glad.

I wrote 37 blogs about it starting in the middle of Winter. Blogs with maps and directions. Blogs about amenities. Bedrooms. Bathrooms. Property lines. Types of grasses.

I paid for a marching band and a parade to lead people toward the house. It was expensive. But not as expensive as the hot air balloon rides and the Blue Angels flying overhead every 12 minutes. Man, are they loud!

I had everyone sign in. I made copies of their drivers licenses. I fingerprinted them. I even separated their kids from them to ask questions like “what is your mom’s cell phone number” and “if you tell me your address, I’ll give you a juice box.”

Did I mention that I held this house open for 72 hours straight? I also had a live feed you could watch online. I exercised in between customers. I drank a LOT of coffee. Three news trucks and a Congressman showed up. Not all at the same time, though.

In the end, I had 3 entire books filled with names, addresses, emails, phone numbers (home and cell), bank statements, pre-approval letters, birth certificates, you name it.

1,700+ potential clients.

Not one that I ever sold a house to.

THAT was My Last Open House…

Eric Michael, Real Estate Professional
Remerica Integrity, Realtors
41000 W. 7 Mile #105
Northville, MI 48167

Cell: 734.564.1519

Fax: 248.912.9996

www.ShortSaleInfoMI.com

www.EricMichaelOnline.com

Comment balloon 89 commentsEric Michael • February 27 2012 05:20PM
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